Why Blog?
•Cheap, easy, and effective ‘community storytelling’
•To document changes
•To reflect on changes
•To tell the stories of the efforts of community members
•To magnify the positive impact of people and events
•To encourage others to ‘spread the word’
•To provide the option to directly interact with your audience
How to blog effectively
- Use first-person, near-real time narrative
- Use storytelling
- Use lots of links
- Post short and frequent vs. long and infrequent
- Use photos
- Use images
Use audio
What to Blog?
- Use your blog
to recognize people
to recognize organizations
to heighten the awareness of issues, problems, decisions
to extend the positive impact of community evens
to announce upcoming Horizons meetings, events
to keep the community informed about Horizons
to request comments and input from readers
to teach about services, programs
to comment on the comments and posts of others
